During everyone's life, there's a moment where you catch yourself treading water.
It takes almost every ounce of your being to keep your head above the surface, trying your best to meet the expectations placed on us from outside voices. We try to maintain in the world and do what we're told. When our limbs grow tired, we feel ourselves sinking, trying our best to hold our breath, holding on to this path set before us for others' sake.
But what if we didn't try?
We'd sink.
It sounds tragic, but is it? Most of us don't know what it's like because we never tried it before. That's why we at FFFOREVER X want to create a world through experience design, filmmaking, and art where sinking is okay.
Because sinking is just letting go of the fear of not being enough.
When you stop trying your hardest to survive and stay still -- you don't sink, you float. Effortlessly.
You realize there's no need to hold your breath. On your back, there's no surface to strive for. There's no bar. Only endless opportunity.
You feel now what has always been, and will always be: You're Free.